How Sensorial Packaging is conveying sustainability attributes

As brands are finding it difficult to talk about sustainability, in our trend report revealed in 2023 we explained how "Sensorial" or "Visible Sustainability" is a key trend in sustainable beauty. Consumers need to see, touch and feel that your product is sustainable. Consumers are more and more wary of marketing and easily jump to conclusions. By showing fibres and natural defects in your packaging you may be helping your consumers to make better consumption.

An example of this design approach, Awareness Cure by Claudia di Paolo Hair Wellth Spa has been recognized by the prestigious jury of the Pencil, D&D Awards as best design in the packaging category of the world’s best commercial creativity.

An international jury composed of more than 40 prestigious professionals valued Awareness Cure creative work is embodied in its distinctive and exceptional design: a precious container with a clear innovative yet minimalist accent that recalls organic, natural forms produced using pure materials of the highest quality to convey an exclusive luxury experience.

“My intention with the design was to create a unique and memorable
presentation. I am very aware that packaging is a fundamental element to
transmit the brand's philosophy. Awareness Cure defends a new concept of
rejuvenation that works to promote hair longevity; inviting us to become aware
of the importance of taking moments for ourselves. A tribute to the best of
nature, textures, sand, aged gold, and wood. Simple sophistication. And that had to start with the packaging,” says Claudia di Paolo, founder of Claudia di Paolo
Hair Wellth Spa.

The product, an exclusive multi-protein formula that combines cutting-edge active ingredients: vitamins, hyaluronic acid, hydrolysed minerals, and collagen among others, Awareness Cure rejuvenates our hair, as it recovers the keratin structure of the hair fibre, deeply nourishes, provides shine, flexibility and vitality.