Celebrating a Booming British Beauty
"The UK market is booming, with sales of skincare products and perfume jumping by nearly 11% in the year to June — while the French market grew by only 6%. Britain’s beauty industry is set to overshadow France," wrote The Times.
British Beauty Week, which runs from 23rd to 27th October, brings beauty brands and communities together to celebrate the theme ‘A Beauty Industry That Looks Like You’.
A new survey conducted by the British Beauty Council shows that more than 70 per cent of people prefer beauty products and treatments over working out, almost one in two say they’re better than eating chocolate, and a further 60 per cent say they find beauty more life-enhancing than scrolling through social media.
With brands including Pfeffer Sal, Elemis, Dermalogica and Decree offering exclusive experiences, gifting and freebies throughout the week; Pai Skincare opening the doors to it’s London factory; and Yorkshire’s first Beauty Festival taking place.
The British Beauty Council has also relaunched its Trade Hub, hosting a unique schedule of engaging debates and conversations at BAFTA, Central London. Speakers include Mitchell Halliday (Made By Mitchell), Glow Up’s Dominic Skinner and blind broadcaster, social media creator and author Lucy Edwards.
Venrex – a London and New York-based venture capital firm with a history of supporting leading beauty and beauty-related businesses, such as Charlotte Tilbury, VIEVE and Get The Gloss – has offered brands the chance to learn more about how to develop their brand, pitch, and access investment at the Trade Hub too.
For the first time, a British Beauty Week beauty box will go on sale to ensure that those who can’t attend nationwide events get a taste of the celebration from home. On sale from the 18th of October, ‘The Essentials’ includes 19 cult products from The Ordinary, Weleda, L’Occitane, Hair by Sam McKnight and St. Tropez for just £65.
With last year’s event reaching more than 12 million people, this year’s event will solidify the event as key to the beauty calendar. Together, brands and businesses will highlight the beauty industry as a community that champions equity, inclusion and accessibility.
Trade Hub Panel Discussions includes:
Skincare Visionaries: The future of formulations – The UK’s premium skincare market is the fastest growing in the EU5, but what makes British products stand out? Learn from industry’s most esteemed product innovators from Elemis, facialists and scientists, who will uncover what makes a sought-after formulation.
Creating a Beauty Industry That Looks Like You – Beauty employs well over half a million people in the UK and, do they really feel like the industry reflects who they are? Supported by Sephora, this forum will bring together leading voices from across hair, makeup and retail to explore how we can all work to ignite systemic change to make beauty more diverse.
The Big Beauty Debate: Skincare content in the post-truth era – Join No7 Beauty Company and the British Beauty Council for an exclusive conversation exploring the ethics of influencer culture and misinformation this British Beauty Week. With more than 9 in 10 people (94%) report witnessing misinformation, how can beauty lovers be sure that the content that the scroll through is factual? .
How to unlock the power of social shopping with TikTok – Join the team at TikTok Shop to learn how to take your social selling strategy to the next level.This educational session will bring together tech experts, beauty success stories and emerging brands to show you how to make TikTok Shop ‘tick’ for your brand.
