Beautyworld Dubai announces Indie Beauty area at the 2025 edition
The tradeshow, strongly led by a fragrance segment, is further expanding into beauty and welcoming indie brands, with a dedicated space, to expand its reach. From science-forward skincare and beauty-from-within formats to K-beauty colour and Gulf-born fragrance disruptors, this year’s Beautyworld Middle East which will be held on 27–29 October 2025 spotlights brands pushing the industry forward. The show will convene nearly 2,000 exhibitors, and over 75,000 visitors, serving as the region’s stage for product debuts, cross-border deals, and trend discovery.
The show hopes to highlight trends like, “beauty from within” for nutrition-led formats for skin glow, as well as “K-beauty colour’ for inclusive and more experimental palettes. Middle Eastern fragrance will also be at forefront demonstrating its bold, long-wear signatures with global influence. Focusing on beauty, the show visitors can explore the next-gen science from neurocosmetics, exosomes, and biomimetics shifting skincare from surface to cellular communication, without bypassing hair innovation with rosemary oil and repair-driven actives continuing to dominate feeds and formulas.
Beauty Beginnings 2025: The Launchpad for Tomorrow’s Beauty Icons at Beautyworld Middle East
Gateway to the Middle East and the rest of the world “Beauty Beginnings” will connect indie and niche beauty brands with top retailers and distributors across the Middle East and other fast-growing global beauty markets. With one of the highest per capita spends on beauty worldwide, the Middle East has become a strategic entry point for brands looking to expand globally. Eighteen hand-picked brands will showcase bold concepts from across the globe, covering all beauty sectors, including skincare, haircare, fragrance and intimate wellness. With the MENA beauty market projected to exceed USD 50 billion by 2027 and world-leading growth rates, this is where startups and SMEs take their first leap into global expansion.
Beauty Beginnings will host brands like Ki’Olal; exosomes adopted from regenerative medicine, Exoceuticals; luxury wellness sensorial self-care, High on Love; non-Invasive At-Home clinical grade carboxytherapy treatments, CO2 lift; mobile phone red light therapy screen, BodyGuardz; luxury Men’s Treatments and Mann Skincare; and mono dose hair treatment: Remilia. Other participating international brands include: Beauty and the City, CO2 Lift and Remilla - all from the USA, Daniel Laura from Germany, SkincareStories from Denmark, Voir Haircare from Canada, and Sevin London from the UK, representing innovation across categories including skincare, fragrance, and haircare.
Walk the Talk
On the conference front, two main conferences with Next in Beauty and Next in Fragrance, feature trending topics and global speakers to elevate the show experience.
Next in Beauty Conference
Next in Beauty brings together leading professionals from the beauty industry for an immersive conference dedicated to exploring the present and future of beauty. With a lineup of international speakers, the event features industry experts from top global and regional brands who share fresh perspectives, groundbreaking insights, and advanced business strategies. This year’s edition will spotlight the Arab Beauty, Innovative ingredients and also Sustainability and Desirability in Beauty, inviting speakers from around the globe from Olaplex, Coty, Lush, Chalhoub Group, including guest speaker Sara Al Rashid, founder of Asteri Beauty. Next in Beauty hopes to support inspiration, collaboration, and forward-thinking, setting the tone for the future of the industry.
Next in Fragrance conference
Making its debut at Beautyworld Middle East, Next in Fragrance is the bold new conference set to shape the future of scent. This dynamic new addition brings together master perfumers, brand founders, and trend forecasters for three days of high-impact dialogue and discovery. Adding star power and insight to the line-up, Roja Dove’s keynote promises a thought-provoking address that challenges convention and inspires innovation. This will be one of the main highlights in a packed conference programme designed to open the doors to the next chapter in fragrance.
Often described as a “master tailor of scent,” Roja Dove began his journey at one of the world’s most prestigious perfume houses, where he not only mastered the art of perfumery but also developed a training course adopted industry-wide. In 2001, he launched his own company, leading to the creation of the iconic Roja Dove Haute Parfumerie at Harrods—an influential concept that redefined luxury fragrance retail.
The NEXT in Fragrance agenda will be a focal point of this year’s exhibition, featuring global content sessions, live perfume labs, trend forecasting, and curated talks by the world’s most innovative noses and brand leaders.
