Babo Botanicals Wins CEW US Excellence in Sustainability Award for Its Haircare in Paper Carton Packaging
CEW US recognizes Babo Botanicals for pioneering low-plastic packaging and high-performance, plant-based formulas for all hair types
Babo Botanicals, the plant-based personal-care brand offering families gentle, effective skincare and haircare, has announced that its Haircare in a Carton collection has won the CEW Award for Excellence in Sustainability. The award recognises brands that are driving real environmental progress through innovation, responsible sourcing, and meaningful reductions in plastic waste.
Babo Botanicals' award-winning collection is the first of its kind in the mass haircare aisle to bring shower-friendly, primarily FSC-certified paper carton packaging to adult haircare–a shift that reduces plastic use by approximately 80% compared to traditional bottles. The line delivers high-performance, plant-based formulas designed for every hair type, offering consumers a more sustainable routine without compromising results.
"It is an honour to be recognised by CEW for our efforts in sustainability," said Mathilde La Ferve, Vice President of Marketing for Babo Botanicals. "We've always believed that families shouldn't have to choose between safe, plant-based products and sustainability. Our Haircare in a Carton collection reflects our commitment to rethinking what responsible beauty looks like, from ingredients to packaging."
A First-to-Market Sustainable Packaging Innovation
The Haircare in a Carton collection is designed for the eco-conscious consumer, pairing Babo Botanicals' signature plant-powered, colour-safe formulas with a light-impact packaging system. The cartons are made primarily with FSC-certified paper and fully shower-friendly, offering a new alternative for shoppers seeking lower-plastic options in beauty.
When developing the line, Babo Botanicals sought the most sustainable packaging option available and conducted a Life Cycle Analysis (LCA) of popular packaging materials. The Lifecycle Analysis evaluated full environmental impact, from raw material extraction to end of use, and determined that paper cartons were the most environmentally friendly.
The line is vegan and cruelty-free, formulated with sustainably sourced ingredients, and addresses a wide range of hair types and needs. Each product reflects the brand's commitment to merging high-performance botanicals with innovative, planet-minded design.
The "Haircare in a Carton" Collection Includes:
- Nourishing Shampoo & Conditioner for Dry, Damaged Hair
- Purifying Shampoo & Conditioner for Flat, Oily Hair
- Defining Shampoo & Conditioner for Curly, Frizzy Hair
The Haircare in a Carton collection is available online at BaboBotanicals.com, on Amazon and in-store at Whole Foods Market in the US.
