A brand new scent: Lumson enters the fragrance world

There’s no doubt about it: the fragrance market is going through a huge renaissance. In 2023, the sector was already worth $54.52 billion – 12.2% of which coming from luxury fragrances characterised by rare ingredients and craftsmanship, and 10.8% from mass-market products. 

In 2024, the growth continued and saw more niche segments – such as artistic perfumery – gaining more and more traction. This trend could be linked to an increasing need for consumers to discover more exclusive, innovative scents that can satisfy a range of tastes, demands, and preferences. 

And with consumers also being more aware of – and on the outlook for – eco-friendly luxury perfumes, the sector is also embracing sustainability by adopting greener ingredients, practices, and packaging. In parallel, fragrance brands that demonstrate a clear and verifiable commitment to sustainability through certifications, such as cruelty-free and organic, are poised to have the upper hand in gaining consumers’ trust and appeal.

Lumson’s response to the needs of the fragrance market

Riding the wave of constant growth and innovation within the fragrance sector, Lumson presented its first-ever fragrance packaging collection at Cosmopack Bologna. 

Featuring 14 premium-designed solutions available in 50 and 100ml, as well as two travel sizes – each one of them with its own distinct personality – the collection ranges from soft, rounded shapes to bolder and more angular ones.

This new fragrance packaging collection features three types of pumps – HALO, EOS, and VELA – designed to deliver extraordinary performance and allow for optimal product distribution. These are characterised by essential designs and provide a gentle, wide, and ultra-fine nebulisation, enhancing each fragrance to its fullest potential whilst awakening all the senses for an ultra immersive and enveloping experience.

Adding to the range are more than 60 overcaps in wood, plastic, or aluminum, that can be combined with the bottles to enhance the packaging’s identity with harmony, balance, and sophistication. 

An essential and distinctive component that completes the bottle design, overcaps are much more than just a detail: they transform each packaging solution into a one-of-a-kind product, adding unique character and personality to the bottle’s identity whilst keeping its balance and sophistication intact. 

A noble material, worked to perfection

Glass – the material of choice for Lumson’s new fragrance collection – has been one of the company’s main pillars for many years. The transparency, sophistication, and brilliance of glass – together with its virtually endless decoration and personalisation possibilities – make it a great choice for luxurious yet functional cosmetics packaging solutions. 

Techniques such as metallisation, hot stamping, screen printing, and lacquering – which Lumson has been mastering for 50 years – can enhance the elegance of glass packaging, making the fragrance housed inside the bottle truly stand out.

What’s in store for the future?

The fragrance sector shows no signs of slowing down anytime soon - but which trends are we likely to see in the next few years? Two of the main ones revolve around personalisation and technology, and how these two elements interact and enhance one another.

Tools such as artificial intelligence, for example, have the enormous potential to support brands in crafting customisable fragrances and scents, responding to highly diversified individual tastes and preferences.

In particular, the growing desire for bespoke perfumes will likely contribute to driving the growth of the niche and artistic fragrance market. Appealing to a more sophisticated customer base compared to traditional and more mass-market brands, niche fragrances are usually created using rare, exotic, and very sensorial ingredients. This enables brands to shape a truly engaging storytelling around each single product, turning them into exclusive, luxurious, and unmissable elements of consumers’ self-care routines.

Operating mostly within the luxury fragrance segment, niche brands are expected to keep impressing consumers by using bold and unconventional compositions focused on the art and pleasure of expressing our unique individuality.

Lumson: Always ready to deliver

With fragrances experiencing somewhat of a Golden Age right now and becoming more and more part of our holistic self-care and wellness routines as well as a means for self-expression, Lumson is demonstrating that it is well-equipped to respond to the needs of this thriving segment by offering packaging solutions that are functional, aesthetic, and sustainable at the same time.