GEKA presents first “Made in US” collection
GEKA, a leader in high-precision beauty application solutions and part of Medmix, has unveiled its latest collection of mascara, lip gloss, and brow styling innovations at MakeUp in Los Angeles 2025. Visitors to stand J31 will have the opportunity to experience firsthand GEKA’s newest developments in applicator technology, advanced
Faber-Castell Cosmetics unveils "Terra"
“Terra” at the MakeUp in Los Angeles trade fair that is seamlessly blending the rawness of the earth with the elegance of modern beauty. Inspired by the rich textures, tones, and ecosystems of our planet, Faber-Castell Cosmetics presents the Terra collection, inviting beauty lovers to craft their own story with